Bariatric Care Solutions Campaign
This campaign consisted of a LinkedIn ad and dedicated webpage intended to raise awareness of US Med-Equip’s bariatric equipment portfolio and value as a trusted rental provider.
Carousel LinkedIn Ad
I created this LinkedIn ad that promotes key equipment solutions within USME’s bariatric portfolio. I designed the campaign to address common challenges clinicians face when caring for patients of size, while positioning USME as a reliable partner that delivers both specialized equipment and exceptional service.
The first slide serves as an introduction to the campaign, featuring a happy clinician and patient alongside copy that emphasizes the solution USME provides: equipment access clinicians can count on. The headline below the image further reinforces the message of on-demand access.
Each subsequent slide spotlights a specific piece of equipment, outlining its key benefits for both clinicians and patients. I structured the campaign to address two of the most significant concerns associated with treating patients of size: fall prevention and pressure injury reduction. The final slide highlights additional USME services and competitive differentiators, reinforcing USME’s value as a trusted partner.
Dedicated Webpage
The LinkedIn ad directs users to this dedicated webpage that serves as a central resource for bariatric care solutions, equipment, and educational content.
Because other equipment rental providers also offer bariatric-rated products, I prioritized USME’s service advantages and key strengths at the top of the page. This allows prospective healthcare partners to quickly understand what sets USME apart and evaluate the value the company brings beyond the equipment itself.
The next section highlights USME’s two primary bariatric solutions, which help address fall prevention and pressure injury concerns. Viewers can hover over each icon to reveal key equipment features, bringing an element of interactivity to the page while allowing them to learn more.
Next, I displayed the remainder of the equipment portfolio in a grid format, allowing visitors to quickly compare available solutions. If the visitors would like to learn more about any piece of equipment, they can easily click the button to be taken to its individual product page, where more information is available.
To further position USME as a trusted resource in bariatric care, I included a small library of our related knowledge articles and news announcements. This content provides additional educational value while reinforcing USME’s expertise.
The webpage concludes with partner testimonials that serve as social proof, highlighting real experiences clinicians had with our equipment and the features that made the greatest impact in their day-to-day care. By sharing real-world feedback, this section helps build credibility and trust with prospective partners.